Business
Business

A Practical Customer Development Guide

January 25, 2026·5 min read

Customer development: problem interviews (do users have this problem?), solution interviews (does your solution work?), and validation interviews (will they pay?).

The method: find 10 people who would be users and talk to them. Listen more than pitch. Early: what frustrates them? What do they currently do? What would make this easier?

Build a test: landing page with signup, prototype, waitlist. Measure interest: signups, waitlist conversion, intent to pay. Don't assume—talk to users.

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