Launches drive spikes but don't replace sustainable growth. The best solo launches: Hacker News, Product Hunt, Twitter threads. Format: build in public, share learnings, launch publicly.
Pre-launch list: build waitlist before launch to have signal on day one. Launch content: screenshots, live demo, testimonials (even one). Post-launch: follow up, gather feedback, keep sharing.
Launch is one day—sustainable growth is daily. Focus: SEO, content, community building. Every day counts.