Pricing pages are decision points—good ones convert. Structure: three tiers are standard, most popular in the middle, highest tier for "pro" users. Show features clearly.
Common elements: monthly/annual (annual saves money, explain discount), FAQ to handle objections, money-back guarantee reduces risk. Social proof: "trusted by X" helps.
Design: make choices easy—feature comparison, checkmarks. Avoid analysis paralysis. Test: different tiers, price points, anchor products.